LESSONS 4 CULTURE + BUSINESS SUCCESS

Friday, March 9, 2007

THE FATE OF ‘OBSCURE DVDs’ – LESSONS for CULTURE + BUSINESS SUCCESS ?

Part 5

IT IS GOOD BUSINESS TO TURN A CRISIS INTO AN OPPORTUNITY

You can see how excited I get just remembering these two very inventive, very UNUSUAL productions.

But you see, Gelb might not have been able to convince his board to go with the irreverent changes and inventions, had they not all been aware of the ‘dire future for operaa’ consensus.

So I am going to end where I begun – with the question ‘how will the slump in the DVD market affect the culture in the US’ ?

People from Europe often blame the Americans for being ‘all about business.’

I do not agree. I have the greatest respect for ‘Yankee ingenuity.’

I also remember that this is the land of the Melting Pot. Where immigrants from many disparate countries keep coming in, and beginning to contribute to the mix.

I am calling upon anyone and everyone who is interested first, in maintaining a robust and divers mix of cultures. And Second, in maintaining a robust business building culture. Give us your innovative, creative ideas and suggestions.

How can we provide distribution to such foreign, excellent films as those of HONG SANG SOO? How can we suggest new business models to those interested in making culture, in general, and foreign movies in particular, as attractive and as popular as pop corn ? (Well, that IS a stretch. But as popular as whole wheat bread???)

TEAMING BUSINESS AND THE ARTIS/THE ARTIST

Business can learn from the arts – the examples are too numerous to mention. Whether you learn to develop new models for team work and for leadership, or you adopt new types of communication and even social ethics, to make your business and product attractive to your customers..

The arts can learn from business to ‘market’ themselves to wider audiences not by ‘dumbing down’ but by being inventive, as Mr. Gelb is demonstrating.

Above all , I would remind us all to heed Roosevelt’s famous saying:

We Have Nothing to Fear but Fear Itself.

When we are steeped in fear, creativity shrivels.

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All Rights Reserved C 2007 Dinnah G. Pladott, Ph.D..

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